ICONIC27 is a distinctive new fashion label. Provocative and striking like the iconic '27Club'.

Icons like Janis Joplin, Jimi Hendrix, Kurt Cobain, Amy Winehouse & Jim Morrison are just a few names of legendary artists who died at the age of 27. ICONIC27 is a high fashion collection based on the different identities and lifestyles of these legendary icons. The brand wants to honor these artists and bring an ode to their talent.

They are truly an endless inspiration!

Growing up in a creative family, it’s no surprise Lily became a creative multitalent. During her study at St. Lucas and Willem de Kooning Academy as a graphic- and fashion designer, she lived amidst bright lights in big cities such as London and Rotterdam. Lily did internships at London’s prestigious store Liberty and worked as the assistant of Avant Garde Fashion Director Bastiaan van Schaik. 

After being graduated she started as a freelance stylist and creative director in vibrant Amsterdam. She worked for different commercial brands and traveled the world. As busy as she can be and the urge to create something of her own with a clear signature, led her to start fashion label “Iconic27” in 2018.